How Active Calls Helped Home Alliance Boost Sales and Operational Efficiency
Client: Home Alliance
Industry: Home Services (HVAC, Electrical, Plumbing, Appliance Repair)
Service Provided: Pay-Per-Agent Call Center Service by Active Calls
Campaign Size: 25,000 Customer Records
Duration: 3 months
Background
Home Alliance is a trusted provider of HVAC maintenance, and other home services, for residential customers across the United States. As demand for their HVAC services increased, Home Alliance sought a way to handle a growing customer base more efficiently while maintaining high-quality service. Their internal teams were stretched thin, and there was a need for a dedicated partner to handle outbound calls and sales follow-ups.
Challenge: Home Alliance needed to:
Home Alliance needed to:
- Generate more service appointments.
- Increase sales opportunities from existing and potential customers.
- Improve operational efficiency by outsourcing lead generation and appointment scheduling to free up their internal sales team.
- Achieve measurable results without risking high upfront costs.
They turned to Active Calls for a solution that could provide significant sales growth without the heavy burden of hiring and managing an internal team. Home Alliance selected Active Calls Pay-Per-Agent Call Center service to meet their objectives.
HVAC CASE STUDY
ELECTRICAL CASE STUDY
OTHER CAMPAIGN RESULTS
ACTIVE
3-18 months
Minimum Goal:
5% conversion
INACTIVE
18-30 months
Minimum Goal:
2% conversion
CROSS-PROMOTION
3-18 months
Minimum Goal:
Varies based on campaign parameters
MEMBERSHIP
3-18 months
Minimum Goal:
10%+ conversion
OUR APPROACH - CAMPAIGN FLOW
ENSURING DATA PROTECTION
Data Security
Campaign costs cover internal database management. We prioritize data security by sharing records solely through secure file transfer programs, ensuring confidentiality. Our secure environment includes on-site servers, isolated records, and advanced security software. Cyber Security Engineers monitor our platforms using threat intelligence technology.
Active Calls remains steadfast in guaranteeing and validating all data security measures. Each call undergoes meticulous structuring and rigorous quality assurance. We meticulously screen customer records against state and federal Do Not Call registries and our CCaaS dialer to prevent issues. Additionally, we provide weekly data updates to maintain accuracy and relevance.
For Home Alliance, the cost of the campaign was $100,000 for 25,000 records, making it a scalable solution with clear pricing that matched their business goals.
Active Calls Solution
Active Calls offered a Pay-Per-Sale Call Center Service, a performance-based model designed to minimize risks and maximize returns. By paying only for successful sales outcomes and service appointments, Home Alliance could avoid upfront fixed costs while ensuring they only invested in productive results. The campaign focused on calling 25,000 customer records provided by Home Alliance. These records included both past customers and potential new clients in need of HVAC, plumbing, and other home services. The goal was to:
- Re-engage inactive customers.
- Follow up with leads.
- Set appointments for service consultations or urgent repairs.
The Active Calls team utilized advanced telemarketing strategies, including personalized outreach, lead nurturing, and follow-up calls to engage customers at the right time. With experienced agents trained in the home services industry, they ensured each customer interaction was professional, persuasive, and aligned with Home Alliance’s brand values.
Results Of Pay-Per-Agent Model
1. Over 1,250 Service Appointments Booked by 20 agents at $1500/agent for 3 months
Through the outbound calls, Active Calls scheduled more than 1,250 service appointments for Home Alliance. These appointments were for HVAC tune-ups, repairs, and other essential home services. This steady influx of scheduled appointments helped Home Alliance maximize its workforce’s utilization, ensuring technicians were busy throughout the campaign.
2. 100+ Sales Opportunities Created, 45 Sales Closed
The campaign successfully generated over 100 qualified sales opportunities. These were prospects who expressed interest in ongoing services or larger-scale home repair projects. Out of these, Home Alliance closed 45 new sales, translating into a significant uptick in new business.
3. $600,000 Revenue Generated from a $100,000 Campaign = 20 Agents @ $1500/agent for 3 month
Home Alliance saw a tremendous return on investment (ROI). The 45 closed sales, combined with the recurring service appointments, led to over $600,000 in billings. For a call center campaign that cost $100,000, the revenue generated proved the effectiveness of the Pay-Per-Agent model.
4. Secure and Compliant Data Handling
Active Calls ensured that all customer data provided by Home Alliance was handled with the utmost care. All data was securely stored and monitored according to industry standards, giving Home Alliance peace of mind that their customer information was protected throughout the campaign.
Why Active Calls' Pay-Per-Agent Model Works
1. Based on Expected Call Volume with Appropriate Number of Agents Making Outbound Calls
Home Alliance only paid for agent on the phone that were calling. This Pay-Per-Agent model gave Home Alliance a predictable and controllable cost structure, which could then be directly tied to the revenue they generated.
2. Scalable to Match Any Business Need
The Pay-Per-Agent pricing model allows for growth alongside Home Alliance’s lead generation and sale efforts. The campaign could have been scaled up with higher volumes of records, allowing Home Alliance to access larger datasets for future campaigns.
3. Targeted Customer Engagement
Active Calls used precise targeting to reach the right customers at the right time, ensuring high engagement and relevance. By focusing on customers most likely to need HVAC or home services, the campaign maximized conversion rates and customer satisfaction.
4. Freeing Up Internal Resources
By outsourcing the outbound calling and appointment setting to Active Calls, Home Alliance’s internal sales and operations teams were free to focus on their core competencies—managing technicians, optimizing service delivery, and closing high-value deals.
Client Testimonial
“We were blown away by how efficient and cost-effective the Active Calls team was in helping us boost our sales and streamline our operations.
Their Pay-Per-Agent model allowed us to reach thousands of potential customers without any upfront financial risk, and the results speak for themselves. We saw a significant increase in appointments and new business—over $600,000 in revenue from a $100,000 campaign. Working with Active Calls has been a game-changer for us.”
Conclusion
The partnership between Home Alliance and Active Calls demonstrates the power of a well-executed, Pay-Per-Agent outbound call center strategy. By engaging customers with the right message at the right time, Active Calls helped Home Alliance significantly improve their sales pipeline, increase revenue, and streamline their operations. The Pay-Per-Agent model provided a high-reward solution that allowed Home Alliance to scale their business without overburdening their internal teams.
For companies looking to grow their sales, improve customer outreach, and optimize operational efficiency, Active Calls offers a proven solution with measurable results. Whether it’s a small or large campaign, Active Calls Pay-Per-Agent program delivers cost-effective, high-impact results tailored to your business needs.
